Tips for Domaining and Social Advertising

Although it’s one of the oldest practices in the Internet space, domaining and direct navigation is not obsolete. The practice is somewhat forgotten due to all the hype around search and social, but according to Michael Kahn of Performics, it is still very effective.

Domaining and direct navigation strategy is when marketers buy domain names that can draw traffic to their main site. In addition, it involves consumer use of those domains. When a consumer types a common domain into a browser box, marketers have the ability to drive consumer engagement with their brand by building up content on the other domains.

Kahn also spoke with WebProNews about advertising opportunities in social. He said many people are under the pretense that they cannot sell in the social space. However, Performics has found that ads perform very well in social and can even get the same ROI as search ads do.

Social advertising can be a valuable addition to ad campaigns since people are talking about brands all across social networks. Social is also beneficial to advertisers since it brings in word-of-mouth feedback.