Polaroid Brings Back Instant Film

Many of you probably remember when Polaroid ended its line of Instant Film cameras back in 2008. Fortunately, the company has decided to bring back its legendary Polaroid OneStep camera but with a modern twist.

Jon Pollock, Polaroid’s Chief Marketing Officer, spoke with WebProNews at CES 2010 and explained how so many people expressed remorse for the Instant Film products. Specifically, artists and photographers reached out to Polaroid and asked them to bring it back.

In November, the company made its official announcement that it was bringing back its classic film.  Polaroid will be offering a redesigned, modernized version of its OneStep camera that Pollock proudly showed off at CES.  He said this camera “really represents Polaroid.”

The PIC 1000 will be available just in time for the holidays this year. Incidentally, Polaroid’s new Creative Director, Lady Gaga, pointed out in this WPN report that she was excited to help Polaroid take its Instant Film into the digital age.

For the latest information on Polaroid’s products, visit their site.

Lady Gaga Shares Her Creativity with Polaroid

Lady Gaga is currently one the hottest musical acts, but she now has something else to add to her resume. At CES 2010, Polaroid announced its partnership with the star, which names her as the company’s new Creative Director.

Polaroid said Lady Gaga has 5 major qualities that make her a natural addition to the company:

1. Fan of Polaroid
2. Inspirational
3. Creative
4. Connected to fans
5. Empowering

Lady Gaga expressed her enthusiasm about her new role and said, “…what I’m excited about doing is working with Polaroid and taking the iconic image of the Polaroid instant film photo and bringing it into the digital age of cameras.”

WebProNews spoke with Jon Pollock, Polaroid’s Chief Marketing Officer, who gave us more details of her duties. He said, “She’ll be in charge of directing us creatively and she’ll also be in charge of working with us on a co-branded line, a Polaroid-branded sub-brand with a Lady Gaga twist to it.”

New products from the partnership between Polaroid and Lady Gaga should be available by the end of this year.

Enhance Photos and Videos with Polaroid Studio

Polaroid has a new online photo and video sharing service that allows users to upload photos and videos and share them all over the world. At CES 2010, WebProNews caught up with Polaroid’s VP of Product, Jessy Hanley, to learn more about the creative service.

With Polaroid Studio, users can completely customize their online experience. They can do this by adjusting the height and width at which the uploaded content is displayed, cropping, changing the colors, adding frames, as well as a variety of other editing options. Once the user finishes editing their photos, they can also put them on products such as mouse pads and coffee mugs.

In addition, the program includes numerous templates that users can use if they wish. There is no storage limit for photos and videos and users can upload as often as they want. Polaroid Studio also has a Facebook application that lets users copy photos from the program directly into the social network.

According to Hanley, Polaroid Studio is based upon user preference. She said the program can be as easy and quick as the user wants it to be, or as hard and creative as the user wants it to be.

Learn more about Polaroid Studio here.