Enhance Photos and Videos with Polaroid Studio

Polaroid has a new online photo and video sharing service that allows users to upload photos and videos and share them all over the world. At CES 2010, WebProNews caught up with Polaroid’s VP of Product, Jessy Hanley, to learn more about the creative service.

With Polaroid Studio, users can completely customize their online experience. They can do this by adjusting the height and width at which the uploaded content is displayed, cropping, changing the colors, adding frames, as well as a variety of other editing options. Once the user finishes editing their photos, they can also put them on products such as mouse pads and coffee mugs.

In addition, the program includes numerous templates that users can use if they wish. There is no storage limit for photos and videos and users can upload as often as they want. Polaroid Studio also has a Facebook application that lets users copy photos from the program directly into the social network.

According to Hanley, Polaroid Studio is based upon user preference. She said the program can be as easy and quick as the user wants it to be, or as hard and creative as the user wants it to be.

Learn more about Polaroid Studio here.

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How CNN Stays on Top of SEO

What’s the biggest SEO challenge for a large media company such as CNN? According to Topher Kohan, the SEO Manager at CNN, keeping up with breaking news is the most demanding part of the process.

On the positive front, because CNN has a TV station, they are able to essentially tell people what to search for. However, on the website, they have to determine what people are searching for on their own. In an interview with WebProNews, Kohan said keywords need to be included in the headline, title, and meta description.

As for the future of video SEO for news sites, Kohan told us that he sees microformats as a key ingredient to getting content seen. Google further indicated this when it announced its support of Yahoo’s SearchMonkey RDFa and Facebook Share in September.

Kohan believes these partnerships will allow SEOs to give the search engines more information, which will be better for everyone. Since he expects to see a set of standardized tags within the next 18 months, Kohan advises SEOs to get on board with the coming changes in order to start preparing now.

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Reaching Your Audience Through Online Video

Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised the bar for the level of quality and engagement that advertisers must reach with video. In an interview with WebProNews, AJ Vernet of the Digital Broadcasting Group talks about current trends and misconceptions regarding advertisers and online video.

While advertisers realize the need for customized and engaging content, they do not always understand that their video may not go viral. Vernet said a viral video is “a real moment happening.” Although competing with viral cat videos is difficult, advertisers can succeed by using creativity to create good online content.

The 30-second spot doesn’t work online. Instead, advertisers need to look beyond traditional tactics and look for new opportunities. Vernet said:

“I think what advertisers have to do is start thinking outside the box and say, how do I associate my brand with a cool piece of content or a theme…”

In the future, Vernet sees users going directly to the Web for content and being able to find a particular show on multiple sites across the Web. He believes the future is online and advises advertisers to invest more money toward online advertising and targeted video content.

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Reaching Your Audience Through Online Video

Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised the bar for the level of quality and engagement that advertisers must reach with video. In an interview with WebProNews, AJ Vernet of the Digital Broadcasting Group talks about current trends and misconceptions regarding advertisers and online video.

While advertisers realize the need for customized and engaging content, they do not always understand that their video may not go viral. Vernet said a viral video is “a real moment happening.” Although competing with viral cat videos is difficult, advertisers can succeed by using creativity to create good online content.

The 30-second spot doesn’t work online. Instead, advertisers need to look beyond traditional tactics and look for new opportunities. Vernet said:

“I think what advertisers have to do is start thinking outside the box and say, how do I associate my brand with a cool piece of content or a theme…”

In the future, Vernet sees users going directly to the Web for content and being able to find a particular show on multiple sites across the Web. He believes the future is online and advises advertisers to invest more money toward online advertising and targeted video content.

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