Understanding the Mobile Experience

Everyday consumers use their mobile devices to search for products and services. As marketers, how are you leveraging this activity? Dan Flanegan of Brand Anywhere tells WebProNews that it is becoming increasingly important for companies to think about the mobile experience they are providing.

Unless a company is capable of investing a considerable amount of money into a mobile marketing campaign, most consumers will find them through mobile search. For this reason, Flanegan says companies need to have a mobile-specific site.

As mobile continues to grow, there will be more standardization across mobile browsers. However, Flanegan still believes that a mobile-specific site is the best option since mobile remains to be a challenging area.

He also suggests that marketers pay attention to mobile analytics. With mobile, marketers need to provide a focused experience that limits the number of actions users need to take. To do this, Flanegan says they need to understand the data in order to know what consumers want.

What kind of mobile experience are you providing for consumers?

How Changes to Quality Score Affect You

Quality score has experienced several changes over the past few years. At SMX Advanced, WebProNews caught up with Benny Blum of eSearchVision, to talk about these changes and how they are affecting current campaigns. As a result of these changes, he believes ad campaigns need to handled differently than they were in the past.

One change Blum addresses is Google’s AdRank algorithm. He says this is a metric that is equal to the product of what you are wiling to pay. In other words, it is your maximum bid and quality score.

Problems arise because it is possible that users could have multiple keywords for the same quality score, which would prompt the same query. This means that you could be competing with yourself and, ultimately, increasing what you have to pay.

According to Blum, an ideal ad combination exists, but you have to find it through research and analysis. Once you find it, he says you can force impressions to go the right keyword ad combination through siloing. In the end, your cost-per-click (CPC) will go down, as your click-through-rate (CTR) goes up.

To do this, Blum advises advertisers to have organized accounts with relevant ad groups. He again stresses the importance of having the right keyword ad combination. After these elements are in place, he says advertisers can utilize negative keyword applications.

In this interview, Blum also discusses the differences in accounts on PCs and mobile devices. He believes the biggest difference is in user behavior and explains how to leverage it.

Are you applying this knowledge to your ad campaigns?

Advantages Of Mobile Devices Such As HTC Phones

If you want a mobile phone that can keep you in touch but that also offers multimedia, entertainment and information, then why not check out the range of HTC phones?

Your HTC phone gives you freedom and flexibility whilst you are on the go and keeps you in touch not only via calls but also email and social networking.

The Desire Android 2.1 smartphone, for example, is a great multitasking device which has a range of applications and widgets to keep you up to date with the latest news, on the ball with your calendar appointments and in the know with internet access.

The screen is the ideal size for browsing on the go and the overall experience of using this phone is greatly improved by the helicopter thumbnail view which enables you to get quick and easy access to any panel of your home screen.

Consider the HD mini if you would rather have a more sensible-sized device – it looks as if it fits any time or place so you can rest assured that whatever your needs it will fulfil them. By connecting to the superfast 3.5G cellular networks you can take calls, answer emails and check the latest forecast wherever you are.

With this phone you can keep in touch and in sync with the office at any time. The built in Straight Talk technology also enables you to make conference calls, which you can activate simply by placing your device face down.

It is expected that we can all respond to emails, access files and take calls in this fast-paced business world and without a device like one of the HTC phones it can be difficult to keep up with everyone else, so business travellers are wisely advised to invest in such a gadget.

Your HTC phone can also help you relax and unwind at the end of the day. You can catch up with friends on social networking sites, listen to music on the built in radio or just chill out watching videos with your headphones plugged in.

Looking to find the best deal on HTC phones, then visit www.xomobo.com to find the best advice on choosing an HTC phone for you.

Source: http://articles.webpreneurresources.com/advantages-of-mobile-devices-such-as-htc-phones/

Free YouTube Online Converter

When living in such a fast-paced world it is important to keep up with the times. You can make sure to do this by getting the newest technology Convert My Tube. As we know technology has managed to engulfed people’s lives with its instant satisfaction. Everything is done so fast and Internet makes so much information accessible within a matter of seconds. People are being lured in by the advancements of technology. No one wants to go anywhere without their cell phones, mp3 players or laptops. Some even feel lost without one of the three- usually the cell phone.

It is all thanks to portable devices like the iPod, iPhones, smartphones and other multimedia mobile devices. You will love using them, but the question is ‘how do you get the videos or songs that you love the most and save them onto your device so that you can see, hear and savor them anytime you want?’

YouTube is one such site that has the precious collection of any song or music video dating from just about any era, even if you want the latest songs. You can transfer them to your portable device with Convert My Tube.

Now you won’t want to be without this free YouTube converter program either. Make sure that your portable devices support the various formats like mov, dvd, mp3 mp4. The online youtube converter makes your demand possible by converting the numbers from the YouTube to the devices.

You name it, and the youtube converter online will make the conversion in just a minute. Think of holding your small, sleek cell phone and having all your favorite music stars in the palm of your hand. Convert My Tube is a devised program that has the technology to transfer data from YouTube to portable devices at any time. The program has been designed in a way to make the transfer of the URL address of the specific song or video into a downloadable file. Convert My Tube is the latest gift of technology that makes it possible to convert all the stuff from the YouTube to your device(s).

Learn more about this online YouTube Converter, then visit Convert My Tube to find out the best ways of downloading YouTube files for free.

Adobe Sees Future in Both Flash and HTML5

There were multiple announcements at Google I/O this year and among the more significant ones was Adobe’s update pack to Dreamweaver for HTML5.  WebProNews caught up with Paul Gubbay, Adobe’s Senior Director of Engineering, to talk about this announcement and what it means for users.

“There is tons of innovation going on in the Web and I think Adobe can play a really big part in that,” says Gubbay.

Adobe’s update pack for Dreamweaver adds code hinting for HTML5 and improved code hinting for CSS3. In addition, the update includes multiscreen support. The company believes a lot of rich interactivity can be done in these areas and wants to get feedback from users.

As Gubbay explains, this update will allow users to build traditional websites that work across mobile devices, tablets, and desktops. But with this particular update, users can see the output as they are working. It allows users to take advantage of HTML5 code hinting and CSS3 code hinting. Gubbay says this is just the first step that illustrates how people can be productive as they build for multiple screens simultaneously.

With all this talk about HTML5, what happens to Flash? According to Gubbay, Flash and HTML5 have always coincided with each other. Although HTML5 is beginning to appear in areas that previously contained Flash, Gubbay says this creates great opportunities produce tools and services. He goes on to say that there are still innovations taking place in Flash and that there are some things that still cannot be done in HTML5.

In regards to the future, he says, “I absolutely see a world where both [Flash and HTML5] play, and I think it’s Adobe’s job to show how that works and to bring value to folks where we need to.”

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