Why SEO Fundamentals Still Matter

Since SEO is constantly changing, how can SEOs determine the most important areas of focus? As Matt Bailey of SiteLogic Marketing tells WebProNews, the foundation has to be strong in order to be built upon.  For this reason, he believes the fundamentals are critical to SEO success.

Content is just one of the fundamental areas of SEO. Not only is the content itself important, but the structure of the content is also important. Bailey says content needs to be scalable, readable, and allow users to understand the content on the rest of the page by simply looking at the headline. This is significant because numerous studies show that the majority of people scan content instead of reading it.

There have been many recent debates pertaining to long content versus short content. People often say they tried blogging, Facebook, or Twitter and found that they didn’t work. However, Bailey believes users need to examine their efforts to see if they are utilizing them correctly.

“The what is going to change daily. The why will never change,” he says.

He goes on to say that if you have a purpose, the “what” doesn’t matter and can always be applied.

Marketers also struggle with the challenge of creating content for both users and search engines. Bailey says the key to this dilemma is in the analytics. For example, it is very possible to have the right ranking with the wrong page. As a result, marketers need to look at their analytics to see which metrics work. He tells WPN that marketers can celebrate when they determine what is profitable, not when they rank high.

Although there will be many more changes for SEO, the job of driving people to a destination will always be constant.

Are you focusing on getting the fundamentals right or are you distracted by the “shiny, new object syndrome”?

Making the Most of Your Data

Although most businesses understand the need for measuring analytics, unfortunately, that is as far as some businesses take it. As Eric Peterson of Web Analytics Demystified explains, marketers need to actually use the data they collect in order to see true benefits.

There are many tools that are useful such as Google Analytics and Omniture, but Peterson says that these solutions cannot do everything. In other words, marketers have to act upon the data the solutions provide.

According to Peterson, many businesses do not dedicate resources to analytics. He believes this is one of the most common mistakes businesses can make in regards to analytics. If someone could focus all his time and energy on analytics, Peterson says good things would happen.

The next big challenge marketers have is determining which data to pass where within the company. For this, he recommends that a business have a strategy since each department will need different metrics.

Once all these elements are in place, Peterson says companies will be able to make better use of their data.

Integrating Search and Social Media

Contrary to some people’s beliefs, Arnel Leyva of Covario says that search and social media actually have a lot in common. On a certain level, many people think the two would not mix well. For example, when you think about SEO, Leyva says you often think of wizards looking for their secret potion to increase their Page Rank. On the other hand, when you think about social media, he says you think about chatty people who are always linking to everyone.

Despite these differing examples, search and social media are both scattered across several departments within organizations. In addition, they both provide value.

In terms of integrating search and social, Leyva suggests a “digital center of excellence” that takes people from each department within a business and creates a counsel. This counsel should receive strategic guidance from upper management and develop a framework that manages SEO and social media.

He also adds that the counsel should find ways to measure performance. At this point, PPC can be integrated as well, since paid search is really where search became measurable and PPC experts understand the need for metrics.

Leyva says this model should be implemented on a local level but emphasizes the need for guidance from a higher, strategic level.

New Online Marketing Strategies

Online marketing includes many of stuffs. It includes SEO, social media, e-mail marketing, pay per click and mobile web. As the new year begins, it is time to rethink our online marketing strategies and rebuilding our online marketing solutions.

Give your online marketing efforts a lift that it needs by applying new plans that will bring about better, more positive changes. These changes should be applied in all your online marketing channels.

For search engine optimization, concentrate more on maximizing visits and conversions coming in from organic searches. As much as possible, your online marketing should be cost-effective. Try to do away with paid advertising. You should also have schemes to bring in new customers. If potential clients aren’t clicking through to your web page, then you have a major problem. Online marketing should work on both having customers and getting conversions.

Maximize the success of your online marketing campaigns by analyzing your metrics report to check which contents or pages are highly visible but are unfortunately making poor traffic results. To improve your online marketing, make sure that you assess the title tags and meta descriptions of competitive search results. Then, search for means and ways to make your own title tags and meta descriptions better than the competition. Then, make sure that your contents are consistent with your title tags and meta tags. It is important for your online marketing strategy to have relevant contents. Make sure that you lead your customers directly to the answer to their problem.

Social media has now played a great role in online marketing. However, it is more challenging to rationalize in terms of ROI. Through social media, you can improve your online marketing by acquiring better customer relationships, reputation management, raising brand awareness and increasing relevant visitor traffics. Improving your online marketing is easy. As long as you know where to begin.

Find out more how good Online Marketing Strategies also called Internet Marketing can boost your business sale for life!

Timesheet Implementation Guide: Real Time Management Reporting

An essential part of any time & expense management solution is that it provides a comprehensive set of standard management reports based on real time data. These reports should be focused on the key metrics you use to manage your business, such as:

* Detailed, Summary, Cross Tab & Graphical Reports

* Timesheet Exception Reports detailing missing and incomplete timesheets

* Revenue Reports broken down by activity, client, resource, role, project, charge, department, rate, or any user defined variables.

* Revenue Reports broken down by client, project, resource, activity, department, charge rate, role or any user defined variable

* Detailed, Cross Tab, Summary & Graphical Reports

* Time Off reports detailing holiday and sickness

* Timesheet Exception Reports detailing missing and incomplete timesheets

* Timesheet Exception Reports detailing incomplete or missing timesheets.

As well as giving more advanced time and expense management solutions and menu system report access, Atlantic Global OnDemand also allows you to access reports from specific screens and dashboards.

Context Sensitive Reporting

Making any system as easy to use and as relevant to the end user as possible is crucial to the performance of a solution. By offering context sensitive reports tools like Atlantic Global OnDemand are able to achieve this. Context sensitive reports allow users to run a report with a single click from any screen in the application without the need for specific criteria. For instance, a user could easily run a utilisation or timesheet detail report straight from their timesheet entry screen. This functionality allows us to provide every user with access to their most used reports straight from the views they use the most.

Dashboard Reports

Atlantic’s solution is able to provide access to reports directly from dashboards which is another example of improving the ease of use and access to data. For instance, a project manager can rapidly get into all project management based reports directly from the project status dashboard. Working in this way means a user can be provided with a single point of entry to the system via a dashboard, where they can access all of the status information, views and reports they required for their role in the organisation. By hiding anything that isn’t relevant it then becomes a lot simpler and easier to train people on the use of the system and to provide them with clear focus on the data they should be maintaining and updating.

Another key aspect of Atlantic Global OnDemand is that it allows each user to print selected dashboard elements, meaning status reports can easily be produced with a single click.

Custom Report Writer

It is essential that your time and expense management solution provides you with the ability to generate your own ad hoc reports to support all of your reporting needs. This covers any extra reporting requirements which aren’t met by the standard reports the application provides. A report writer should provide the user an easy to use graphical user interface which does not require any coding languages. The report writer should be able to produce text, column, cross-tab and graphical reports. Atlantic Global OnDemand solutions also let you clone and manipulate the reports in order to put in additional fields or filter options to meet your requirements and needs. With SaaS solutions, the ability to load or import, a strong user community and product road map means that these type of systems offer additional report definitions. These enable the user to constantly expand your reporting system capabilities.

Export reports

The ability to export data so that you can use and manipulate it in other systems is the final aspect of reporting that your solution should offer. In order to make this possible, you should be able to export data directly from reports in common data formats such as MS Excel, XML, PDF and HTML.

Let us know how important you believe Real Time Management Reporting is by leaving a comment.

Visit the website and download your Timesheet and Expense Management Implementation Guide.

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