How to Rank in Real-Time Search Results

Now that Google is including tweets in its main search results, many businesses are wondering how they can leverage it to their benefit. At SMX Advanced, WebProNews spoke with Stew Langille, the Vice President of Marketing at Mint.com, about what Mint is doing in this area.

As he explains, Mint merges SEO and social media efforts together to get the best results. The company recently launched an answers program that merges the two together and, ultimately, helps it rank well in search results and provide viral capabilities.

Mint takes topics such as “saving money” and develops content around it. They distribute the content on their blog and share it through social media. In the end, these topics appear in Google’s real-time search results.

Langille says that Mint does not monitor exact keywords or tweets. Instead, they take a more holistic approach and develop a blanket of content around a particular topic. If they do not appear in the real-time results, Langille says they ask themselves the following questions:

-    Do we need to be more specific in the topics we cover?
-    Do we need to develop better relationships with influencers within Twitter?
-    Do we need to build other Twitter accounts?

By combining SEO and social media efforts, businesses can actually be more successful in both areas. Are you merging SEO and social together?

Tips for Attracting and Converting Traffic

Advertisers and digital agencies have to be effective in how they approach search engine optimization. With so many tools for organic search, paid search, and landing page optimization, it is hard to know what to use.

As Matt Malden explains to WebProNews, Yield Software has taken a holistic approach to these areas. The company understands that advertisers cannot only focus on one area and neglect the others. As a result, Yield Software offers a cloud-based solution that includes organic search optimization, PPC optimization, and landing page optimization.

Malden also points out that Yield helps its users understand the importance of utilizing both paid and organic search. Often times, users do one and not the other. Malden said when users choose one area over another, it actually drives up their costs-per-acquisition.

In addition, sometimes users are so focused on getting the traffic to their site that they overlook conversions. However, they need to realize that all the areas are equally important in producing the best results.

Since the technology is cloud-based, it can be updated anytime. Malden told WPN that the company is constantly updating the software to ensure that it is effective. Also on the plus side, there is no software to install due to the cloud.

For more information on this solution, visit Yield Software.