Several Exciting Pointers For Advanced Online Business Website Development Services

We can already see that 2010 is shaping up to be a really good year for online business services and Internet marketers globally. Social media has well and truly arrived, and the amazing advances in cutting edge smart-phone technology continue to help to ensure that more and more people discover the Internet and begin to interact on a regular basis; people are going to be spending even more time online than they ever have before. There are few industries as dynamic as Internet marketing and even fewer that have stood up so well during the Great Recession. Now is the time to consider your position and how you are going to get your fair share of the pie represented by Internet marketing, through looking keenly at where you are right now with respect to your website development, and what you plan to do as 2010 unfolds.

Here we show you a number of useful ideas to help you consider. Don’t be overwhelmed by all the potential you’re going to discover, and keep in mind that you can easily find plenty of help as you begin to venture into each of these areas, help which can provide you with everything you need to really boost your chances of achieving success online.

Facebook has been one of the revelations of recent times. You simply have to be involved in marketing terms. The platform has really taken the world by storm and definitely piqued the interest of the general public, essentially eclipsing an embarrassed and much-more-established MySpace in popularity. It took less than nine months for Facebook to reach 100 million users and it is said that if it represented a country, it would be the fourth most populated in the world! In short order, a Facebook presence must be created for your Internet marketing campaign…

Set up a company page within Facebook right away. We are all familiar with the typical layout of our personal page, but a company devoted presence can be established, so that you can start building social interaction with existing clients and prospects. Here, you can associate with Twitter, and other social media sites and propel your blog into the mix. Consider signing on to a number of different social media accounts. Within Facebook, you will be able to create pages relevant to events and can invite all interested parties and prospects, be it to a unique sales event at your store, a multimedia event such as a webcast online or other.

Facebook must be an ongoing proposition, as you cannot just set it up and then forget about it. You probably already know that your blog must be updated on a daily basis for best effect and you should consider Facebook as being a regular requirement as well, to help you maintain the interest of the attentive parties. If you really want to fully realise all of these benefits, but you just don’t have the time, consider looking into the online business services of a highly-adept, executive virtual assistant.

Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!

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Successful Business Relationships. Useful Points to Remember

Successful business relationships are based on Value, Competence, Trust, and Propriety.

Value

Value: The customer’s perception of your worth, excellence, usefulness, or importance. Value addresses the customer’s question, “What can this person or company do for me?”

Value can be articulated by explicitly answering these questions throughout the sales cycle:

• How much? (what the customer can expect to gain by doing business with you — in increased sales, lower costs, etc.)

• How soon? (when the customer will be able to receive the value)

• How sure? (proof that the customer will in fact attain the value stated)

Provide norms for the customer so that there is little question of what the customer can expect from you: “We have a track record of providing a 15% cost savings and 90% product availability within 2 days of order.”

What are norms that your customers can expect you to live up to?

Remember, it is YOUR job to tell your customers what value they can expect — customers shouldn’t have to work to figure out the value themselves. If you don’t explicitly quantify the value your customer can expect to receive — and your competition may be doing this work for your customer — who is going to win the sale?

Competence

Competence: The customer’s perception of your skill, knowledge, and experience with respect to them or their business. Competence addresses the customer’s question, “Can this person or company do what they say they can do?”

Competence is demonstrated by the following:

• Completing and implementing an organized and logical sales approach

• Conveying an understanding of the customer and their business

• Demonstrating research and knowledge

• Substantiating your capabilities

• Involving team members appropriately and on a timely basis

The perception of competence is gained over time. As you work these guidelines into your approach to your customers, you will gain credibility and enhance your business relationships.

Trust

Trust: The customer’s confidence in your integrity, ability, and intent. Trust addresses the customer’s question, “Do I trust this person?”

Trust is demonstrated by the following:

• Using third party introductions

• Providing a letter of recommendation (objective references help build credibility)

• Displaying honesty, candor, empathy, and respect (show that you’ve done your homework, show a concern for their time and issues)

• Conveying win/win intent (concern for positive outcome/success for both parties)

• Above all, substantiate with action:
o Establish a track record of follow-through
o Set new norms (guidelines for expected behavior that are agreed to and that can be counted on)

Propriety

Propriety: The customer’s perception of the appropriateness or properness of your actions with respect to them or their business. Propriety addresses the customer’s question, “Is this person behaving properly or appropriately?”

Part of exhibiting propriety is in the way you present yourself. Over half of others’ perceptions of you is based — at least initially — on your appearance. Therefore, take care in your physical appearance, mannerisms, vocabulary, and business etiquette. If your first “appearances” occur on the phone, pay special attention to your tone, enthusiasm, and vocabulary.

A second, critical part of demonstrating propriety involves your adaptability to other people. In business, the Golden Rule — “Do unto others as you would have them do unto you” — is usually inappropriate. In fact, if you treat others as you want to be treated, you may end up ignoring their needs, wants, and expectations, which may be completely different from your own.

You must be astute enough to recognize others’ needs, wants, and expectations AND you must be flexible enough to treat people the way they want to be treated.
Relate to your customers in a way that makes them feel most comfortable. This decreases “relationship tension” and increases trust, credibility, cooperation, and the commitment to work with you.

Build your business relationships — and your future — by focusing on these critical elements of Value, Competence, Trust, and Propriety.

Terence R. Traut is the president of Entelechy, Inc., a company that helps organizations unlock the potential of their people through customized training programs in the areas of sales, management, customer service, and training. Terence can be reached at 603-424-1237 or ttraut@unlockit.com. Check out Entelechy’s website at www.unlockit.com.

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