Overseas Expansion – Strategic Expansion

Whether I’m speaking to a group of university students who are under the delusional assumption that they are going to change the world or a group of board members who have just had their butt handed to them by the shareholders or ‘C’ level executives trying to take a regional or domestic corporation global, the crowd is generally the same.

In every audience you’ll have the sheep, fox and the over-analytical. The sheep are easy, the over-analytically are even easier but the foxes can pose a challenge so let’s start with them. The fox is the cynical, backstabbing individual who will take what you say and twist your words to shape their argument against you to establish an upper hand but if you can bring the fox onto your side, their flock of sheep will follow. I will typically look for certain ‘tells’ such as intonation, eye contact, gestures etc to find the fox in the room and by including these individuals in the conversation you’ll quickly win them over to your side and their flock will follow.

Engage the fox, ask them questions and merge their concepts into your presentation without losing the overall concept but some sacrifice is necessary for your presentation to have a lasting effect on the audience. Use their first name, use them as an example that can be plugged into certain solution based material. If you do this effectively you’ll win over the fox and the sheep.

That said, don’t leave the sheep out of the customized aspects of your presentation, when you’re not using the names of the foxes you are addressing the room in general terms such as ‘you’, ‘we’ etc.

Now for the over-analytical, you know the type, they are constantly trying to come up with questions for nothing other than the simple matter of their insecurity. Their reputation for analyzation is all they have and for the most part the topics they bring up and the questions that they have do nothing for additional comprehension by the group and when challenged they are often without a response. This individual will waste your time, don’t let them control the presentation. Challenge them head on at the onset of their attempted inquisition. Use the Socratic method of argument to passively prove to the group that this individual is hardly qualified to be in the same room as you let alone challenge you in public. Crush them quickly and scatter their pieces, but do it with class and distinction. Don’t be a butcher.

Pay close attention to your intonation, posture and vocabulary. Get more power from the individual word as opposed to wasting a paragraph of speech on this individual.

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Internet Marketing Mistakes that You Need to Avoid

The majority of people who try to make a success of internet marketing start off without any actual system, knowledge or experience.  If, by chance, you do have experience with business or even an MBA, that doesn’t mean you know how to launch an internet marketing business. You’ll see that the online business is very different from the offline world. Offline, when you want to contact someone you either pay them a visit or pick up the phone; on the net, you have to be more subtle and lure visitors to your squeeze page or get them to opt in to your email list. The one thing you need if you are going to sell anything online is website traffic; you can learn how to buy it or how to attract free traffic, but it’s essential to learn how to get it.  It’s not enough to simply know about various forms of getting traffic, such as advertising with Google; if you want to actually generate traffic, you have to learn exactly how to use such tools.  You can see some of the same fundamental ideas operating in internet marketing as in other, older types of marketing; however, once you get online you have to learn a whole new bag of tricks.  That’s why it’s all too common for newcomers to internet marketing to fail when they first start out. They have an assumption that the Internet is huge and therefore making money should be a walk in the park.  This is not the reality, however; it’s still necessary to have a good system and put in the work if you want to succeed.

Very many IM courses teaching you how to make money all seem to contain one thing: hype. Correct. These websites are overflowing with hype and selling their expensive wares to people. Expensive product launches, “Hurry before price increase,” fast action bonuses to X number of lucky people – all contribute to the hype. Hey, I understand it’s easy to get overcome by the hype, and then you start thinking it’s all true! Some people will purchase only for the cool bonuses. It’s only later they see firsthand that it was not quite as they thought it would be. If you’re ever planning to buy an online marketing course, then make sure it relates to your business in a meaningful way. Racking your brains, trying to decide if it’s a good idea and worth it, and taking in all the hype will really not help you much.

The second mistake that early marketers make is that they get really confused when starting out as they have many voices telling them what to do. You need to find one mentor and take his advice. However, if you ignore your mentor and still pay attention to others, then nothing good will be accomplished. So if possible tune out every other expert’s voice and only listen to what your mentor has to say. After doing that, you’ll find that you can focus and reach your goals.

People who fail at internet marketing are those who quit too soon; simply make up your mind that this is a game you are going to win. Make a note of these mistakes and make a special effort to avoid them. It’s easy to avoid them once you have your awareness level high

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Franchise Opportunity Issues To Consider

Starting to be your own boss is one thing most workers dream about. A proven way to accomplish the feat is to obtain a franchise. Opportunities are there when you have the courage. Why doesn’t everyone start a franchise? The short answer can be that it is not as easy as it sounds; though rewarding, the process warrants plenty of hard work and understanding of business generally as well as particular industries.

Examine the following information regarding investing in a franchise prior to completely submerge yourself in the process.

It could pay the bills, yet it isn’t always intellectual

Most business models that are transformed into franchise opportunities are simple. Which means the process has to be quite easy to replicate or the franchising process would be difficult to initiate. Have you been prepared to engage in activities that is probably not altogether stimulating? Becoming your own boss is a very exciting prospect for most, yet those with advanced degrees or looking to make high-end business decisions may be disappointed engaging in the franchise process. Though effort is warranted, the process demands emulating a system already set in place rather than hashing new ideas and radical business moves.

Becoming a owner equals engaging the public

Most franchises are going to heavily involve the public. For those experienced sitting behind a desk and computer for most of their working lives, having such a public-profile position might be intimidating or daunting. It may be beneficial to speak with other store representatives or owners who regularly deal with the public. The public may not always be rude, hard to please, and nagging, yet such personalities are a reality and an aspiring franchise owner must be prepared to engage in all potential relationships with the public.

Theorizing other owners in the franchise are successful and know how to make other owners successful might be a simple assumption to make, yet this isn’t always the case. Be sure to know the profiles of other owners who will help you before you start a franchise.

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Why Choose Viral Marketing as a Marketing Strategy

Why Choose Viral Marketing as a Marketing Stragegy

The Internet has modernized man’s way of living. It has also affected how we do certain things including business tasks. Marketing has gone a long way and it is not being revolutionized by the Internet.

Internet viral marketing is a cost effective way to be able to reach a targeted audience and efficiently convey one’s marketing message. Viral marketing outside the context of the Internet is usually connected with spreading a message through word-of-mouth. In
the context of the Internet, the concept is the same, but the ways of doing it is diversified.

Internet viral marketing is similar to a virus. Viruses are notorious for being easily spread. This is the concept behind Internet viral marketing. Viruses, if not contained, can strike an epidemic. Internet viral marketing behaves like viruses, it aims at spreading a marketing message to people through other people.

The mere dynamism of the Internet makes it possible for viral marketing to do its job quite effectively. In the world of the Internet, viral marketing can be done in many ways. The whole structure of the Internet has been a tool which has been used by many to be able to make a statement or advertise a product.

We say that using Internet viral marketing, or viral marketing in general is one of the best, if not the best way of marketing a certain product or service. This article tries to lay down the reasons for the claim above.

Here are some reasons why viral marketing is the best way to market:

-It’s free!

This is probably the best reason why viral marketing is the best way to market. There are many ways to market a product or a service. One can utilize some of the old-school techniques such as the use of print media (banners, posters, flyers) or audio-visual tools. There is not much argument about the effectiveness of these methods, given the assumption that they are done with careful preparation and planning. However, these things cost money, a lot of money.

An actual example of the cost of these other marketing techniques can be seen in the pharmaceutical industry. Studies say that more than half of the cost that people are incurring for buying branded medicines is used to cover the expenses of marketing the products. This is a reality that reflects how marketing costs can take their toll on the product itself.

Viral marketing is a free way of spreading a marketing message. One can argue that it is not totally free (as claimed). However, the only costs for Internet viral marketing are the costs associated with Internet connection and some minor tools for getting on track. One can also do an economic valuation of the time spent for viral marketing, but every other marketing technique consumes time.

-Availability of techniques

There are many ways of doing viral marketing, especially through the Internet. Literally, there are hundred different ways of spreading a marketing message through the web. The most popular way is to use affiliate programs.

Affiliate programs gives incentives for webmasters to put up one’s banner. The webmasters earn some profit whenever the banner is clicked by the visitors. One can also look into the option of giving away free stuff to other people to get their attention and be agents of the viral marketing endeavor. One can give away free web space, free articles, free newsletters, free software, free graphics, free screensavers, etc. This is the concept which was employed the developers of hotmail. If one can remember, hotmail became a craze when it was launched. People who signed up for the free email literally became marketing agents for hotmail. They carried the marketing message which was simply embedded into their email addresses.

-Impact of viral marketing

Viral marketing, if done properly, will not only convey a marketing message, it will let the message stick to people’s minds. Creativeness comes into play when using viral marketing as a strategy. Everything starts with a bright idea and this idea is then put into operation with careful planning and execution.

Viral marketing is the way to go in these modern times of marketing. It is a very cost effective and efficient way of conveying a marketing message towards a target audience.