Gowalla 2.0 Launches for iPhone
March 11, 2010 by Webwarrior
Filed under Social Marketing
Gowalla is a service that has been getting a lot of buzz lately. If you’re not familiar with it, it’s a location-based social networksing service that comes in the form of mobile apps. Gowalla announced today, the availability of Gowalla 2.0 for the iPhone 3G and 3GS platforms.
Gowalla highlights the following new features with this version:
- Design – Gowalla developers have created a fresh new experience that is more flexible, readable and usable.
- Photos – Gowalla 2.0 gives users the ability to not only check in and create new spots; they can also upload a photo after checking in, browse photos from friends and see photos taken at that spot.
- Checkin Commenting – Now when a friend checks in someplace, other users in the community are able to tell that friend what they think.
- Multiple checkin messages – Users now have more opportunities to add messages even after they’ve left a checkin spot. Skipped typing a message? Come back and add one.
- Hot spots – The most popular spots nearby will be highlighted for users in a particular area to discover.
- Browse friends – and friends of friends. Browsing friends’ bookmarked spots and creating trips are two new features put in place by Gowalla’s developers by popular demand.
- Facebook, Twitter and web links – Building your Gowalla network is easier than ever with more ways to stay connected with friends through Facebook, Twitter and web links.
- Spot details – Address, phone numbers, Twitter names, Facebook pages and website will now be available in several checkin spots.
Gowalla will be heavily involved in SXSW (of which WebProNews will be covering the Interactive portion). Gowalla has updated its SXSW mini-site that details all of the SXSW initiatives the company will be rolling out, including: real world rewards, competitions, challenges and events.
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Twitter Location Features Rolling Out
March 11, 2010 by Webwarrior
Filed under Social Marketing
Last fall, Twitter started including geolocation information in its API, but it was not available through Twitter.com. That appears to be in the process of changing now.
This week, Twitter has been rolling out (it appears to still be in the process) geolocation info on tweets at Twitter.com. Various reports from users have been circulating, with those who have access to the feature pointing to a little blue icon by the tweet source on individual tweets, which when clicked, shows location information on a Map (powered by Google Maps).

The feature (as most new Twitter features do) is already receiving some criticism from users who have access to it. For example, Kim-Mai Cutler with VentureBeat says Twitter’s geotagging is "far from what Twitter needs to be a real player in location."
Cutler adds, "First, the new maps feature isn’t turned on for Twitter’s search results. The whole point of location-based search is to be able to find what’s actually happening around you right now. Instead, Twitter tosses a few such tweets into a wash of noise…"
Earlier this week, news of Facebook readying location features surfaced. The company is expected to launch something along these lines at its f8 conference in May. Location players getting the most buzz currently are Gowalla and Foursquare. They you have Google, of course. This may be the most interesting space to watch as the year progresses. It will be quite interesting to see how mainstream location sharing becomes when it comes to consumers.
Are you seeing the geolocation information showing up at Twitter.com? Do you intend to share your location when tweeting?
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CNN President “Really Afraid Of” Social Networks
March 10, 2010 by Webwarrior
Filed under Social Marketing
Over the years, there have been more than a few arguments about whether online news sites are killing newspapers. Now, due to some almost startling comments made by the president of CNN, it looks like the next round of old media-new media disputes might concern social networks and cable news organizations.
According to the AFP, Jonathan Klein’s remarks on this subject were in no way ambiguous. He said at Bloomberg BusinessWeek’s 2010 Media Summit New York, "The competition I’m really afraid of are social networking sites. That’s an alternative that threatens to pull people away from us."
Klein then explained, "The people you’re friends with on Facebook or the people you follow on Twitter are trusted sources of information. . . . Well, we want to be the most trusted name in news. We don’t want the 1,000 people you follow in Twitter to be the most trusted sources for you. . . . So I’m far more worried about the 500 million people on Facebook than I am about two million people watching Fox."
That’s an interesting take on the power of social networks. It implies – at the very least – that CNN anchors are going to spend a whole lot more time referencing Facebook and Twitter from now on. An ad campaign and new apps could follow, too.
On a broader scale, Klein seems to be saying that social networks’ users can easily – even unwittingly – make or break major corporations.
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MySpace Launches New Games Site
March 10, 2010 by Webwarrior
Filed under Social Marketing
MySpace launched a new gaming experience at myspace.com/games today. The company says it empowers developers with new tools, analytics, and opportunities for driving usage and revenue.
"Gaming is core to the overall entertainment value of MySpace; we are replicating our success from MySpace Music for this next round of platform improvements," a representative for MySpace tells WebProNews. "Nearly a third of MySpace users engage daily in games and there are more than 28 million active app users on the site." She says the site "offers users discovery and sharing of games in a simpler and cleaner experience."
"Nearly one-third of MySpace users engage daily with games. We believe the new experience will empower even more of the MySpace audience to discover, share, and showcase games, which along with music and movies, are core to our content strategy," said MySpace Co-President Mike Jones. "We’ve been working with our developer partners to understand where they’d like to see MySpace go; based on that feedback we started rebuilding MySpace Games. These are the first steps in offering robust tools for developers to help their businesses thrive."

MySpace says developers can now:
- Review application-specific analytics via a new API, including invitation conversions, active users, notification responses and demographics.
- Build games in rich, 3D-like quality with Unity’s powerful 3D engine and allow MySpace users to access the games with a new plug-in. For example, Paradise Paintball utilizes this technology.
- Encourage cross-platform competition with Scoreloop, which allows games on different platforms to share the same high scores, achievements, challenges and buddy lists.
- Utilize GroovyCortex, which is a cloud-based solution for onsite application developers, to provide low latency push data for multiplayer games.
- Track the source of application invitations and utilization to learn how users are finding and choosing specific games.
Along with the new MySpace Games site, MySpace announced a MySpace Games iPhone app, nine new social games, and a Gallery. Earlier this week, MySpace announced that it has the most popular social app on Android.
It appears that the new MySpace Games experience hasn’t fully rolled out yet.
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Actor Corey Haim Reported Dead
March 10, 2010 by Webwarrior
Filed under Social Marketing
Actor Corey Haim, best known for roles in movies like the Lost Boys, License to Drive, and many others (a number of which also featured Corey Feldman), has reportedly been found dead of an apparent drug overdose.
>>> You can leave your condolences on FamousDead.com.
The LA Times reports:
The Los Angeles Police Department said Haim, 38, was pronounced dead after 3 a.m. at a Burbank hospital. He had been living in the San Fernando Valley.
Details of his death were not immediately available. The L.A. coroner’s office was investigating. A police spokesman said more details would be available later.
Haim connected with his fans through social media, specifically a MySpace page, which currently has 4,253 friends.

The "about me" section reads:
The real Corey Haimster here! I asked Jenny J to set this up for me, so here it is. I’ll be checking in to read all your shout outs & when I get the time, I’ll leave a message for you all. Thanks for hitting my MySpace page!
Love & peace out,
Corey
"Actor Corey Haim" and "Lost Boys" are currently both trending topics on Twitter.
Haim’s latest movie American Sunset premiered in Las Vegas in January. He had also been seen in the realty TV show The Two Coreys with Feldman. More on Haim here.
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- Design – Gowalla developers have created a fresh new experience that is more flexible, readable and usable.



