Tapping Into Twitter And Facebook.

On July 13, 2010 ExactTarget came out with a report detailing trends regarding Facebook and Twitter. The report found “nearly 40% of consumers (are) turning to Facebook and Twitter to supplement the news, information or deals they receive via e-mail marketing, reports RV Business.com.

The report goes on to say:

* More than 90% of consumers that are a fan of, or “like,” at least one brand on Facebook also receive at least one permission-based marketing e-mail per day.

* In excess of 75% of shoppers that ‘follow’ a brand on Twitter also are signed up for a minimum of one brand’s advertising marketing via email.

* About half of people who are interacting with brands on Twitter are doing so without having a Twitter account.

* 45% of mommies with kids residing in the home say they are ‘deal seekers’ and have become fans of ten brands on Facebook, follow ten companies on Twitter and get about fourteen permission-based advertising emails every day.

* 33% of people on-line say they are Info Seekers and are looking towards user-generated content and product reviews in order to make their buying decisions.

* For those under 25, about 28% say they are ’social butterflies,’ which means they friend more brands on Facebook than other users, however they are still more willing to purchase from companies that send permission-based emails.

For companies and advertisers trying to break into this coveted market, this is all good news. RV dealers and RV enthusiasts can find everything they are looking for in the realm of their favorite social media space. This report stresses the need for advertisers and companies to invest their advertising dollars on social media ventures. This is one of the most powerful places to interact with consumers and receive immediate feedback.

The positive spin for advertisers is consumers are seeking out the brands they prefer and are signing up for information. In the era of print and radio, they never had direct communication with interested buyers. Now they do. It’s important to keep content fresh, interesting and relevant content in order to keep consumers coming back for more.

One of the biggest challenges for RV dealers is staying on top of the latest social media trends and ensuring they continue to reach out to their target audience in a way their audience is not just receptive to but enthusiastic about.

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