A Look Inside SES Chicago 2009

Because this year was the last year for SES Chicago in December, it was bittersweet for many people including Matt McGowan, VP and Publisher of Incisive Media. In 2010, SES Chicago will take place in October instead. Although the weather will likely be better in October, the city will not be lit up for the holidays.

In spite of the coming changes, just over 2,100 attendees came out this year to experience the compelling sessions ranging from analytics to futuristic topics. One session that especially stood out to McGowan was called “From Search to Discovery.” It looked at how search is evolving beyond keywords and is now more focused on behavioral patterns and content. This transition is, in part, due to the rise of social networks.

This year’s show was also special since it was the first show with Mike Grehan as VP, Global Content Director with Incisive Media. According to McGowan, his vast industry experience and perspective is already influencing the show’s agenda in a positive way.

Stay tuned to WebProNews for much more coverage from SES Chicago 2009.