In-House SEO Challenges

There seems to be rise in companies bringing their SEO in-house. Jessica Bowman, the Founder and President of SEOinhouse.com, credits much of this trend to the economy. On the plus side, in-house SEO can be very effective since SEO demands a lot of interaction with other people at a business.

The question many businesses face with bringing SEO in-house is: “Where does it fit in the business?” Much to the dismay of marketers, Bowman believes it fits better in the IT department.

An SEO that sits in IT will typically be willing to work with the marketing department. However, most IT departments are not usually as amiable to meet the marketing department’s technical requirements.

In-house SEO involves a tremendous amount of responsibility, especially with the advent of social media and local search. As a result, Bowman often recommends an in-house SEO work with an outside agency as well. An agency provides a senior level of authority that most in-house SEOs do not have. In cases such as this, the agency could act as a mentor and carry between 10-20 percent of the workload.