According to Tim Ash, President and CEO of SiteTuners, landing page optimization is actually starting to stick. Several years ago, Ash said he, along with Bryan Eisenberg, were “crying in the wilderness” about landing page optimization. However, now people understand that it is the quickest way to improve conversions.
New questions that arise now include: “How can I identify the problems with my landing page?” and “How can I fix what’s wrong?” To help site owners answer these questions, SiteTuners developed software called Attention Wizard. Visual clutter is one of the biggest problems with landing pages and Attention Wizard helps users recognize where it is on a landing page.
The software has the ability to simulate the areas or hotspots of a webpage that users are attracted to. Attention Wizard does not involve eye tracking or mouse-movement-tracking; instead, it simply predicts human behavior based upon research that SiteTuners conducted on the human brain.
Attention Wizard is now in public beta and available free of charge. Ash said the software would be available for purchase in the first quarter of 2010.
Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
Thanks a ton for this valuable share. I particularly loved reading through it and shall share it with people I know.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
interesting news mann !