IN THE SPOTLIGHT - SOCIAL & VIRAL MARKETING

Detailed Look at Reasons People Visit Various Social Sites

As with traditional media, it’s different strokes for different folks on social media sites.  And knowing your audience’s needs and preferences is just as valid in PR today as it ever was. According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag. Another post from Chikita shows that Facebook is far and away the best source of loyal visitors – over 20% of all visitors from Facebook visited the referred site four or more times per week.  Digg came in second place with slightly over 16%. Comments Related Articles: MySpace Launches New... 

Free Pdf Download: Monetizing Secrets of Going Web-Social

Our series on Social and Viral Marketing has provided some great articles for the WRT community. As always, I want to compliment the series with other tools and resources. Nelson Tan has provided an excellent ebook containing the following subjects: The Big Picture of Web 2.0 YouTube Strategies A Short Course on Meme Appreciating Social Media Marketing There’s No Hiding on Facebook The Twittering Mind Squidoo Tactics and much more! “You have to learn the rules of the game, and then you have to play better than anyone else.” – Albert Einstein This book was written in 2009 and contains information that is current and up to date: This book contains 70 pages and is brought to you by Nelson Tan and Webpreneur Resources Today! Download... 

Liveblogging: Twitter CEO Evan Williams Keynote at SXSW

We’re here at SXSW Interactive waiting for the keynote with Twitter CEO Evan Williams who will discuss "The Next Generation of Social Media." There has been some speculation that an announcement of Twitter’s ad platform could occur at this event, but that may or may not happen. We’ll see. Either way, I’ll be liveblogging the keynote below. Please forgive the inevitable typos. Williams will be interviewed by Umair Haque of the Havas Media Lab." Liveblogging starts 02:00:  Still waiting… 02:01: Introduction beginning… 02:03: Here we go… Evan Williams announces…A new platform for integrating twitter into websites: it’s called @anywhere Signin using twitter... 

CNN President “Really Afraid Of” Social Networks

Over the years, there have been more than a few arguments about whether online news sites are killing newspapers.  Now, due to some almost startling comments made by the president of CNN, it looks like the next round of old media-new media disputes might concern social networks and cable news organizations. According to the AFP, Jonathan Klein’s remarks on this subject were in no way ambiguous.  He said at Bloomberg BusinessWeek’s 2010 Media Summit New York, "The competition I’m really afraid of are social networking sites.  That’s an alternative that threatens to pull people away from us." Klein then explained, "The people you’re friends with on Facebook or the people you follow on... 

Microsoft Talks Google’s Privacy “Fails” at SXSW

At the keynote today at SXSW, Microsoft’s Danah Boyd placed a lot of emphasis on Google’s privacy "fails" with Buzz. The topic of the keynote was the relationship between privacy and publicity, and she certainly covered much more territory and social media in general, but it was interesting that Google Buzz was essentially the first thing talked about. A lot of people will love Buzz, and will use it, but that doesn‘t mean Google didn‘t mess up in terms of privacy, she said. She says that the company did nothing wrong technologically (there were multiple ways to opt out), but that Google managed to find the social equivalent of the "uncanny valley". Google got in trouble by integrating... 

Liveblogging: Danah Boyd (Micosoft Research) SXSW Keynote

I’m sitting here in the exhibit hall at SXSW getting ready for the opening remarks keynote, which is getting ready to get underway. It will be delivered by Danah Boyd of Microsoft Research Her SXSW Bio: One of the world’s foremost authorities on social networks, boyd works at Microsoft Research New England and also serves as a Fellow at the Harvard University Berkman Center for Internet and Society. Note: Please forgive he typos that are sure to occur in this liveblog. Also keep in mind that this is paraphrased. Liveblogging starts: 02: 08 She takes the stage. 2:09 Humbled to be here. SXSW first and foremost about the people…passionate about what they’re doing. there’s a lot of trouble that goes... 

Gowalla 2.0 Launches for iPhone

Gowalla is a service that has been getting a lot of buzz lately. If you’re not familiar with it, it’s a location-based social networksing service that comes in the form of mobile apps. Gowalla announced today, the availability of Gowalla 2.0 for the iPhone 3G and 3GS platforms. Gowalla highlights the following new features with this version: - Design – Gowalla developers have created a fresh new experience that is more flexible, readable and usable. - Photos – Gowalla 2.0 gives users the ability to not only check in and create new spots; they can also upload a photo after checking in, browse photos from friends and see photos taken at that spot. - Checkin Commenting – Now when a friend checks in someplace, other... 

Twitter Location Features Rolling Out

Last fall, Twitter started including geolocation information in its API, but it was not available through Twitter.com. That appears to be in the process of changing now. This week, Twitter has been rolling out (it appears to still be in the process) geolocation info on tweets at Twitter.com. Various reports from users have been circulating, with those who have access to the feature pointing to a little blue icon by the tweet source on individual tweets, which when clicked, shows location information on a Map (powered by Google Maps). The feature (as most new Twitter features do) is already receiving some criticism from users who have access to it. For example, Kim-Mai Cutler with VentureBeat says Twitter’s geotagging is "far from... 

MySpace Launches New Games Site

MySpace launched a new gaming experience at myspace.com/games today. The company says it empowers developers with new tools, analytics, and opportunities for driving usage and revenue. "Gaming is core to the overall entertainment value of MySpace; we are replicating our success from MySpace Music for this next round of platform improvements," a representative for MySpace tells WebProNews. "Nearly a third of MySpace users engage daily in games and there are more than 28 million active app users on the site." She says the site "offers users discovery and sharing of games in a simpler and cleaner experience." "Nearly one-third of MySpace users engage daily with games. We believe the new experience will empower... 

Actor Corey Haim Reported Dead

Actor Corey Haim, best known for roles in movies like the Lost Boys, License to Drive, and many others (a number of which also featured Corey Feldman), has reportedly been found dead of an apparent drug overdose.  >>> You can leave your condolences on FamousDead.com. The LA Times reports: The Los Angeles Police Department said Haim, 38, was pronounced dead after 3 a.m. at a Burbank hospital. He had been living in the San Fernando Valley. Details of his death were not immediately available. The L.A. coroner’s office was investigating. A police spokesman said more details would be available later. Haim connected with his fans through social media, specifically a MySpace page, which currently has 4,253 friends. The "about... 

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